SEO Service Stop Articles

I’ll be blunt and straight to the point with this edition of SEO Service Stop’s search engine optimization tips; you have to use the keywords you want to optimize your page for, on the page title.

I have seen so many sites that do not use the page title and that is one big mistake you do not want to make, since this is one way for search engines to identify and appropriately rank your web page.

Whatever text is placed in the title tag (between the <title> and </title> portion) will appear in the title bar of visitor’s browsers when they view the web page.

Aside from the title tag being an important factor in how a search engine ranks your web page, the title tag is what will appear on the first line of your search engine listing on the search engine results pages (SERPs). So if a search engine user browses through some listings, he/she would notice a well written title tag with keywords that they searched for, rather than a title tag poorly written or a page that did not have a title page at all.

It is important to remember that search engines view individual pages and rank them accordingly, hence as part of your On-Page SEO efforts, you should properly use the keywords you are optimizing the web page for, on your page title. It would also be good to use the same keywords in other META data such as description and keywords, as these will help increase your chances of ranking highly on the SERPs.

One common mistake made by business owners is to place their business name in every title of every page when in fact many of your potential customers don’t bother to know the name of your firm until after they have looked at your site and what you are offering. So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site.

The ideal page title is one that uses the keywords you are optimizing for, preferably at the start of the sentence, and with not more than 60 characters. It should be compelling enough to get eyeballs, and clicks when displayed on the SERPs.

Roy Sencio
SEO Service Stop