Your Website IS Your Virtual Storefront
The traditional marketing mix or the 4 P’s of marketing are the variables business owners or marketing managers control in order to satisfy customers. Business or marketing decisions and their corresponding tasks are also categorized under these 4 P’s. The four P’s are product, pricing, promotion and place or placement with the latter referring to a product’s distribution channels or points of sale. Simply, this is where the customer meets product and makes the purchase.
If you open a store one of the important things to consider is good location, preferably some place convenient and with high traffic; hopefully to get more eyeballs and incidental walk-in traffic. In this case, what will get the eyeballs and attract a passerby is your window display or storefront. Once inside, your potential customer browses through the items for sale, picks them up and inspects, considers the prices, chooses a product and takes it to the cash register to pay.
If you want to sell items online, you would need a website that duplicates the same processes and in the end allows the customer to come to a decision about a purchase that concludes in a purchase. You would then need your website enabled for e-commerce, and here are the key features your site would need.
Here are some website design tips if you are planning to build an e-commerce website or an online store.
Product Information Pages
Provide plenty of content pertinent to a product being sold. This includes product description like sizes, dimensions, colors and even comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method. Think of every possible question a customer may ask about the product, and include it in the product information page.
Always indicate if an item is in stock or not, or delivered against order. Ideally, you should have an email contact for inquiries or live help if the customer has a question. You must respond immediately! If you want to provide your own live chat and help desk services on your website, there are several specialized softwares are available for purchase.
Product pages with a SOLD notice or pages that are marked under construction annoy shoppers, so avoid these.
Create Clear Customer Service Links
Make sure that customer service links are clearly marked, visible and easy to spot so your customer does not have to dig around to find information, or search the entire page for a payment button, for example. A site with this trait allows ease in navigation and stress free online shopping.
Be Clear About Who You Are
Provide an “About Us” section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
Publish Customer Feedback And Testimonials
Putting customer quotes and feedback especially if positive are a way of letting your prospective customer know that others are happy with your service, and help them decide on buying from you.
FAQ Pages Are A Must
To ensure that the customer is clear about the service you provide, provide an FAQ page with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
Update Content Constantly
By adding new content frequently or additional product information, your returning customers will not be bored by seeing the same products they saw months ago. If your site has a date tag or current references, be sure to change these references frequently so you don’t give the perception that nobody is attending or reading your site, your site should look fresh and constantly updated.
If you need more website design tips, please feel free to send us an email using our Contact Form at http://www.seoservicestop.com/Contact-Us.html or click this link for a Website Design Quote.
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